➡ Option 2: "Medium Dig"
You create a full-fledged community with content plan and regular posting
What is important for a content plan and how to do it:
1. You look at the way other studios are doing,
collecting sample posts (references) that could be suitable for you and correspond to the theme of your game.
2.
Analyze about what they post and how it can be broken down into several categories. Look into the engagement (likes, comments, shares, video views = engagement), what people are reacting to most?
3. Think about
what you would like to tell your subscribers about your game and what could be interesting to them from a consumer standpoint.
4.
Gather together references and your ideas and combine into rubrics/categories. This will help you further better navigate your own posts, and maintain a variety of interesting content.
5. Make a content plan for a month. 3-4 posts in a week (here you have to think clearly and not overestimate your time). If you are a human and not a SMM machine — don't worry, post as much as you see fit (1-2 times is also ok, just your visibility in the newsfeed will be slightly less. In this case, focus on the quality of the posts (beautiful gif/video + interesting story behind it) or promoting some posts to collect more engagement reactions.
6. In the content plan, write the body text for each post + select a visual. All
materials should be selected based on the theme of your game or something very related to it, so that people's heads don't explode and no#nbsp question "Why is this here" raises. A simple and very stupid example: you don't have to write about a new series of Game of Thrones if you have a match-3 game about gardeners. Hype only if it really makes sense!